1. no special rules are needed -- I think anyone should be
allowed to create a digital publication of any kind and copyright it.
Do you pay the plumber every time you use the toilet?
Do you pay the electrician every time you flip a light switch?
Do you pay your car manufacturer every time you fill it up with gas? (
Yes, that is a real example.)
Edit: Just to get it back on topic: Do you pay your bank every time you make a payment?