If Monero loses because of the marketing hype of Boolberry, I will get out of all CryptoNote and back into Bitcoin as it would be proof a CryptoNote coin cannot be a store of value. I will not have my wealth held hostage to the pump and dump of the alt coin world.
Everyone who invests in crypto faces crises of confidence. If the fundamentals haven't changed, you should not allow ephemeral informational factors to dissuade you from a sound investment. My own major crises of confidence stemmed from the DDOS attacks and FUD during the malleability debacle, and a Gox loss. The stress I experienced in those times induced ideation which, while reasonable in itself, was detached from the fundamental underlying reasons for my participation in bitcoin. What applies to bitcoin, often, applies with 10x intensity to alts. Most people have a hard time taking the fundamentals of bitcoin seriously, and much more so alts. But the remain, fundamental, slowly evolving, determining the long-term price attractor. Fluctuations in price least of all should affect your investments in crypto, if you are seriously interested in the long-term success of the project.