Maybe the pumpers didn't expect this but by promoting "anonymity" they've attracted some completely new kind of people. My guess is that these people are well-educated, maybe they are even experts in their specific fields, they don't fall for marketing claims, they are wealthy and they don't depend on cryptoprofits (are quite indifferent to price) and they may even wholeheartedly support their ideals or political/economic ideas. Pumpers are just not used to deal with this kind of people.
I think you are right about this kind of people. I won't flatter myself about education, expertise, etc., but I can say I'm into this and a few other coins only because of the supposed future anonymity, i.e. because of what I believe, my ideals. I don't really care if I lose my whole investment in all but one of those coins promising anonymity. If all of them eventually die it would be a pity, but I'll survive. I'm hodling.
EDIT: I care about the price, just not that much.