It is really just quick books being able to handle the accounting/tax portion of accepting bitcoin by a small business
^^ This right here!
Takes care of what might otherwise be a major pain for a small business owner - trying to account for / handle tax implications of individual bitcoin transactions.
Hooking up a shopping cart is easy with CoinBase / Bitpay if you sell goods online.
Intuit / Quickbooks have just made it possible for consultants, plumbers, and a raft of other small businesses to INVOICE and collect using Bitcoin.
And by doing this, Intuit/QuickBooks are effectively lending their weight as an "endorsement" of bitcoin as a legitimate payment method - up there with Visa / MC / etc.
Plenty of small businesses - and small business owners who will start looking into Bitcoin now. And we all know that once you look, you're hooked!

I am with the other posters on this - I think this is a BIG deal! YAY!
Posted from Bitcointa.lk - #cnJavZ5gkwnxDJlWI am not saying this is not a big deal.
IMO big businesses make a bigger difference then small businesses when they accept bitcoin. They have brand recognition and their actions can make the news while this is so generally so with small businesses.
Even if you do not deal with overstock or expedia you would likely be exposed to bitcoin when you read about it in the paper