No no no no - too big, too soon. When we have over 100 active and trusted exchanges, maybe. When Bitcoin's average transaction volume tops 1Billion USD daily, maybe. When the blocksize limit allows for more than 7 transactions a second, then we can consider petitioning. Until then, we're still just tiny fish - and we don't swim in the tank with the whales.
The BTC/USD market would need to have more liquidity to absorb the amounts Amazons would generate. Although, if it were to adopt it then lots of people would be buying BTC and more speculators lubricating the market I guess.