I think it's a good idea, but the IPO is ridiculous and should raise some greed flags.

Kickstarter recently hit $1 Billion raised on their platform after 5 years.  But let's use that as a number for a best case scenario, and say that Swarm will do $1 Billion in funding per year when launched.

Swarm charges 2% fees, but only 1% goes to the early investors so $10,000,000 of that $1 Billion will go to swarmcoin holders.

100,000,000 swarmcoins exist, so: The early investors make $0.1/swarmcoin, and at the current rate of 5250 Swarm/BTC, if you invest 1 BTC you will only recieve $525 if the entire platform does $1 Billion.

And who knows when/if that will happen...