1-800-FLOWERS.COM, Inc., the world's leading florist and gift shop, today reported that it will begin accepting bitcoin, the world's most widely used digital currency. Beginning this fall, bitcoin will join familiar payment options, including Visa, MasterCard, American Express, and PayPal, that are available to the company's customers across its extensive family of gifting sites, including 1-800-FLOWERS.COM, FannieMay.com, Cheryls.com, ThePopcornFactory.com, 1-800-Baskets.com, FruitBouquets.com, and Stockyards.com.