That is what I have been saying for ages. If the consumers are losing cashback + credit card benefits why should the prices stay the same for bitcoin users.... wtf... (also companies wont have to ever deal with fake charge backs etc.)

These companies are being very greedy by not passing the savings on to consumers...

Also it is worth noting that sometimes companies have special deals eg Discovercard sometimes has  "10% off at lenovo.com". Bitcoin users will definitely be further disadvantaged in such cases...