This is what I think I know. I'll be reading up to see if or any holes surface in my theories.
Edit: It could be naivety from my part but I don't think they set off as any type of scam (so much so that I pre-ordered), I believe they may be in over their heads and at this point "scrambling to find a way out".
Agree, I don't think it was ever their intention to scam people. I think this was a genuine venture, poorly executed. Fortunately I got a refund, I just hope that it ends well for all concerned.