What I like about this coin is that it has just about the right amount of geekness in it, in contrast to other alt-coins.

But, I agree with you. A plan is missing. If this project does not get well organized in the upcoming weeks/months, game-over is inevitable.

My suggestions:

1) @Sunnyprince, form a dev team of skilled coders and publish the project's roadmap.
2) Make the development as transparent as possible (public bugtracker, transparent donation management, etc etc).
3) Build an official website, profiles on twitter, facebook/ google+ and all other social media (necessary evil).
4) Everyone should promote the coin in any way possible.