Litecoin's apparent "secret sauce" was the slogan: "Silver to bitcoin's gold" which sent out a subliminal message that Litecoin should be a top 2 currency. Lets finds our magic slogan for Urocoin, join #URO IRC on Freenode to discuss.
hahah the urea jokes immediately spring to mind.
but seriously.
something about growing crypto ?
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the 9th is the day as specified on the ratified protocol when uro/urea trading becomes legally required by those who signed