Well, the official sub is private at the moment for whatever reasons ...
Yeah, why is that? Reddit was where Dogecoin really took off and a lot of other coins too. When you've got one that's of interest to people who wouldn't hang out on bitcointalk, you go on Reddit.
Don't know. Maybe they want to polish the thing up, get out of the beta, before they really start presenting it to people outside of this little insider circle here. Maybe its better this way; once scared people don't return that easily.