Anonymity is a great feature but it is unbelievable risky. Is this coin goes mainstream, then a lot of people, journalists and governments will have an eye to. That could be a big threat to NEM.
We have nothing to hide, and we want a coin for everyone. Please don´t push this forward just because the anoncoins are hyped at the moment.
An important way to get mainstream approval is to be indifferent about anonymity. What is most important now is to make NEM, easy to use and easily accessible by all.
It should not be complicated and should be easily picked up by one who only knows how to use the computer to read and write emails.
The wallet being "web-based" is a good start.