Hey,

I know this topic has not been discussed for a while, still I want to explain something.

The owners of businesses that run the white label exchange business are honest and real - you can meet them at Bitcoin conferences around the world (this is at least the case for Bex.io and Buttercoin).
In my eyes the white label cooperation is a viable and legit undertaking, where both parties can focus on their actual strengths,

By the way: We are also real and can be met at conferences - draglet GmbH, a corporate based in Munich, Germany. We offer our unique exchange software as white label solution. Besides customizing the exchange software according to your needs (logo, content, CI, adapting the software according to your business case, continous patching and updating of software) we host your exchange, give you access to back end admin interfaces to administrate the exchange and guarantee availability.

Our software features Optimistic Fund Locking (users are allowed to crreate orders that are actually not covered by current account balance) and a wallet with encrypted user access and multisignature cold storage. The solid order matcher was already tested for 9 months by thousands of users and now is one of the products that draglet are offering as part of our white label exchange. You can get more information about our software and services at draglet.com - feel free to give our exchange showcase a try.

Greetz,

Ben