lets say i was trading something valuable, a new asset.. lets call it milkium... where lots of different people can trade it too..

would i want to be known on nasdaq ask just frnk... or will i want to try and make it so that i am the main name everyone goes to for trades relating to milkium. by owning the abreviation MLKM...

the winkles didnt just want to be another business, they wanted to potentially be THE market of bitcoin shares, hence choosing coin.. making them appear to be the one and only business trading coins