He needs to be untruthful to justify his rating. His poll and posts should pertain to DirectBet and not Peepsplace. At peepsplace we help new players that are just starting out with bitcoins to get into the bitcoin books. The ratings here have nothing to do with banners over at Peepsplace. When DirectBet takes down the poll it would help them to stay on topic here. Something should be done about their theoretical hold. It's the highest, worst for the player, in the business for live betting.
I'm not a particularly avid gambler (at least anymore) but I cannot help but notice a conflict of interest here. I'm not sure about you, but personally I feel that the position your claiming at the moment about the ratings having no bearing upon the paid advertisers you have is untenable. Assuming you try to be fair (and let's say a book is pretty shitty with a dodgy interface and high vig) and this book in question pays you for advertising, do you honestly think that the book will still advertise with you if you give it a poor but honest assessment? This is a conflict of interest; where money and honesty are involved my bet would be on the money. While I accept everyone wants to make a buck you cannot claim that your views are not biased at least to some small degree.
Many books have asked to pay for advertising at peepsplace. We turn most of the down. Peepsplace opened in 2003 and putting up banners for bad books ruins our reputation.
Peepsplace and bitcointalk are totally separate. I'm just a poster like everyone else here at bitcointalk. The ratings are determined by posters.
Over at peepsplace, we help convert cash players to bitcoin players. We then help players join the books with banners.