It's funny how the crypto community is now becoming as skeptical of new market ideas and tech as the mainstream world is of Bitcoin.
Indeed, it is

But then most of the crypto community would not have believed in bitcoin 3 years ago either. They only believe when it has become mainstream.
The thing is anyone who has read any serious financial publications, i.e Wallstreet Journal, Forbes, etc., not the rantings of a few teenagers on bitcointalk, know that Blockchain 2.0 technology and the application of it towards new methods of information and wealth transfer is the next direction for crypto.
I can't think of a "better" way to start the process of backing a commodity on a crypto coin, if GES had 100% premined and IPO'ed it at 1:1 Urea prices, no one would have bought it, end of story. If you are skeptical of URO working then you should be skeptical of ALL future commodity coins. It's no skin on the back of these companies for a few people to make a fortune being early adopters, that goes for any company or technology. If it does turn out legit though you are running out of time to hope to make any money unless you are a millionaire whale daytrader.