Collateral
We are willing to use our site as collateral to insure no interest payments or the loan payment is missed. Meaning, if we default you will have control of our domain/brand/server/customer list/advertising accounts/marketing material/modules, ect.
That is not collateral. What happens if you have the 15btc and walk away? The lender has nothing. Same thing if you actually build the site and it fails.
