3: Just look at the "exchange" we have now. All dumps. Nobody cares to buy this coin, we have icebergcoin on our watchlist !
This exchange not well known. I had experience, when not well known exchange add coin and no one buying. But after Bittrex coin goes to the moon compared to not well known exchange.
Actually, I prefer NO exchanges before it hits LARGE exchange. Coz small/dead exchange may kill price and coin potential. I'm talking about any new coin.