In my opinion there's nothing wrong with the name. It can be associated somehow or we all can try a rebranding.
Even if the DEV dumped the coins we still have our wallets and can keep it alive.
All we need is:
-new logo.
-another well known exchange service (bittrex, mintpal..)
-strong community
-merchant
-website
-facebook
-twitter
-irc channel

We can take over this coin and manage it,