Yeah, that's the same question that arose in my mind when I read that ^^
Although it's nice to have people who believe in UTC and buy, it does nothing with the price if all is just bought at .00001...

But even buying from the sell side won't have that much effect (only short term), for the reasons I suggest reading flobdeth's posts. The real value is determined by the real use(fulness) of UTC. And this needs time - remember, all, we're still a very young project.