I agree it shouldn't be to hard to code events to bet on should it?  Then just have a betting page and a place to submit upcoming sporting events.  I know with how the SC2 betting works(I've used it) that it shouldn't be to hard to adapt the idea for other events.

Also I see PUMP incoming.  Vericoin's hack on mintpal show how centralized that coin is.  This being the first POS coin to be distributed fairly hopefully should help guard us from events like this.  I know that I still keep the majority of coins I mined staking in my wallet because I've seen this Dev deliver from day 1.