VeriCoin is dead no matter what, IMO, rollback or not. The best the devs could do is start a new coin and advice everyone to be smarter about coin storage. Hard-forking in this case is a misunderstanding and a disregard of the principles that bitcoin was founded on.
Either way the coin is going to die...even if it is a slow death. They are delaying the inevitable. Trust has been broken by rolling back the chain because of 1 business fucking up. But who cares about miners of VRC who have now lost mining time on their hands.
epic fail