So the Rig Box would own this POS !?
Power consumption.
That being said I take any simulation with a grain of salt but getting 8x the performance per watt is pretty impressive. Also BFL last product ended up be 400% of claimed wattage and 66% of claimed hashing power at 20% higher price. If Rig box follows that same trend it is ~30GH/s @ 10 KW and ~$35K.

Still two paper dragons that only exist in simulation form ...