Thanks for your response. I still think there needs to be more, or at least more clear, documentation on how it works. I don't see why Dragon's Tale would have dumped 20 BTC into bootstrapping when they could have spent that money on affiliates and gotten more impressions/clicks for those BTC. My thoughts are that they didn't entirely understand how the system works?

It all seems rather complicated when I first approached it, and it took a while to wrap my head around it, as this network is so vastly different compared to existing ad networks.