Err, this isn't how you should build a debian source package.
You should have downloaded the source package. First you need to make sure you have apt-src lines in /etc/apt/sources.list, and then you can simply do:
$ apt-get source bitcoind
Well yeah I had done this, obviously.
Then you need to make sure you have the proper build-dependencies installed:
$ sudo apt-get build-dep bitcoind
Then while in the directory you can do the following to build the package:
$ dpkg-buildpackage -us -uc
But I didn't know about that. I'll try.