Last time I checked, this was an IPO. Why would anyone want anything to do with an IPO coin when the coin creator can create hundreds of mule accounts, donate 10 BTC with all of them, get 99% share of the coin, then have all the BTC he spent return to him since he's the IPO provider. IPO is just a license for infinite premine + making lots of BTC from whoever sends him some.
This is why the price of NXT is kept artificially high. Anyone with a primitive level of TA skill can figure out that there's a very small number of large holders manipulating the market.