About the smell:
Very low rate of rented/idle rigs compared to competition.
Outdated pricing structure still a possibility while both competition sites use clear "per hour" system.
--- Price comparison is extremely hard for customers. Need to click on every rig to gather speed/reliability/available hours/price(/...) data and make a wise decision. Competition is straightforward. This is prone to mistakes and hence unsatisfied customers.
--- You could have added a big red flag to emphasize rigs with linear pricing so all non-idiot providers would have switched to that in no more than two weeks. Then you would be able to stand the fight with competition. I am confident to say this pricing issue made LR loosing its once leading market position.
New algos get listed late. I guess this walks hand in hand with the low number of rents done. So back to above topic.
Bootstrap, UIkit or whatever and LR would have looked like a 21st century site. (I know you inherited this design.)
"The Card Card System is still in BETA". This would have been the ultimate killer feature on the market. Easy to advertise. A Unique selling point for LR. Amazing stuff. But where is it?
Self listing of rigs. Again, competition is far ahead with this.
The list goes on with less important issues...
Do not get me wrong, I do understand you have other things to do. That is fine with me. I am about to help here with my opinion, not to criticize you. But until then I am forced to sell my rig on competition sites.
What? You can use filters to compare all the rigs on an algorithm for whatever timeframe you want. I checked out Betarigs yesterday and it looks like they have to list price rates in quantized steps (i.e., you could price your rig at .0005 BTC/Mh/hr or .0006, but apparently not .00055 which is ridiculous).
Likewise I've been paying attention to rental rates; they come in surges, on each algorithm, but when I check other rig rental sites they appear no better.
What's so great about FORCING flat pricing on customer and providers alike? Why not let people make a free decision themselves whether to adopt flat pricing, or rent from a provider accordingly? Right now we have flexibility. You want to take that away and imagine that is somehow a plus?
Miaviator has been very quick to add algorithms as providers have requested them.