Why bother? It's not like BTC is even that useful in retail. Let it first prove itself by conquering the international remittances market and e-commerce.
Yes. The strength in bitcoin is in the international remittances market and service. Not local payment gateway.
Although there are advantages with bitcion for international remittances, the market really does not match what bitcoin can really offer. Most international payments are done by large corporations in sizes that are much higher then the market cap of bitcoin.