So what is so special about this coin that it gets a nice high volume pump? IPO, PoW... not that interesting.
ELI5?

Good dev, good idea, good vision, good marketing, good launch, good communication, good delivery of goals, good supportive community, good possibilities, good future.
Good dev - how do you know this? For now we just have a clone of bitcoin with some sloppy copy-pasting. Example: