very very suprising the preic did not react to it!

i remeber the rally when DISH started accepting btc, why nothing when a 4x times bigger company does the same?
has it been assumed that at some point everyone will acccept BTC and that has been factored in the price?
One thing is that a company starts accepting bitcoin and another is that people use that method to pay, we need a detonator to bring people into this payment system.