Yes, you're right about the cluelessness of traditional POS markets.

The thing is, this only matters if you have to integrate new tech into the POS platform.

With NFC payments, an XC mastercard, and in-app XC purchases with fiat, there'll be no need for any backend integration. So it's an incredibly efficient way to get massive market penetration, and it'll lower the barrier to entry for normal non-techie people right down to the floor.