PETA is now way over valued going into the difficulty change. If I hadn't already sold I'd be selling at .0031 for sure! I'm amazed that there is so much demand. For the BDD haters, PETA is way over the price of B.Mine now and it pays a lot less dividend than B.Mine.
I totally agree, using mining ROI calculators shows 4-5 months to breakeven at 0.0028/share with somewhat optimistic difficulty increases (<10%). I sold 90% of my holdings last week at approx that price. All I can think is that there are new customers for PETA stock, or people are using different assumptions for their calculations, or think that 4-5 months is ok. (or I'm doing the calculations wrong, always a possibility.) Or they'll spend a few hundred bucks as part of the fun bitcoin mining game (hey why not).
It is a shame that PETA completely changed the gameplan, the reinvest plan was something I really believed in. But the owners moved on to scryptx and whatever else, the hosting fees were prohibitively high, and in the end not making custom pcbs (afaik) ended the path. Maybe they can see the writing on the wall: either you go MegaBigPower route with enormous scale and dirt cheap power, or you design+mfgr your own asics to mine with and sell, or you'll always be playing 2nd fiddle and have an endless hard hill to climb to stay ahead of the vast number of people and small companies trying to do what you're doing with similar tech+financial resources.
Anyway, it has been fun to watch.
J