2. Trust comes on foot and leaves on a horseback.

Adoption doesn't necesarily raise the price on shortterm, it would be based on hype and enthousiasm which is often full of empty air, it's about real usage, spending and saving longterm. Someone buys a bitcoin, buys a computer, Dell sells a bitcoin, it could even out and do nothing to the price. But they may want to hold a reserve so could be selling a little less bitcoins than they receive. If all customers also keep a little extra in the wallet... it all adds up and slowly makes less btc available on the market. Ofcourse all the news that comes out around the big company helps to attract more people to learn about bitcoin, plus offering 10% discount when using btc is like a honeypot. It does take time to grow. Many pumpage is proven false and the prices get kicked back to where it should be based on natural growth.