Sounds like a lot of fancy wishy-washy marketing spiel to win over investors, than actual end-users.
Then it's exactly how it sounds the devs don't care about the coin they are using this to get Bitcoin and the amount of coin can change at any time? WHAT.
It does seem rather arbitrary, yes.
Based on the amount of Ether sold so far, 8,326,240, and 2000 Ether = 1 BTC, they've currently amassed $2,614,000 in BTC.
So a totally unproven company, essentially a startup, is currently valued at $2,614,000, and it's going to go much much higher.
For a company with no product. Just promises.
Does that sound like a worthy risk/reward ratio? That's up to you.