The Ethereum team seem to have done their legal stuff right, and in so doing they have set a precedent for a new kind of fundraising for projects - simply selling an essential part of your crypto as a piece of software and therefore selling a product.
This seems a neat way around the SEC, FCA rules and regs and enables loads of people from around the world to participate in a crowd-sale.
Expect to see a lot more fundraisers designed around the Ethereum model in future.