It depends. I think it is very good for them and for investors as well if they can raise a lot fund. In my view, Ethereum has the Bitcoin challenger status while NEM has NXT challenger status. 2015 would be very interesting as a lot of new projects going to fruition. BUT everyone should hope that Bitcoin stays strong, get bigger or at least stay at this level and not deflate to sub 300 level.
How is Ethereum a challenger to Bitcoin? BTSX is Bitcoin's biggest challenger, followed by NEM. NXT will implode. When NEM went on NXT's asset change every NXT holder thought they were sh**ing bricks of gold but now the price is right back to where it has been for ages.