They already had $1 million before coindesk article and a thread on BTT. Where's this money coming from? Maidsafe IPO had laundered MtGox Bitcoins and Maidsafe corporation and angel investors buying their own coin and that went to $8 million. What happened to Maidsafe? Well the volume afterwards became a joke because 99% of it was all internal buying.
Ethereum has the Goldmansach's connection and they presumably have angel investors with deep pockets. They're making it look like Ethereum actually has demand and a following but we know the opposite to be true - Ethereum forum is essentially dead, almost nobody talks about it on Bitcointalk (and those who did hate it), so Ethereum in a nutshell is another ponzi scheme ran by a few wealthy investors and they're going the copywrighting route like Mastercoin and Maxcoin (spamming lame articles and videos all over the place).