Also we have to build up an emotional connection with Nem in the mind of the people.
This will be the most important task during the marketing. Therefore it's a good beginning to use humans in the pictures, too.
People love to see faces and they'll always be remembered that it's a movement for them, with them and together with many others of them.
- They are not alone.

The people have to buy a product from us. But no matter which product or service you're buying; at least you're buying emotions.
That's because, you are always buying the feeling you have when you see your new car, or (maybe the best and most famous example for this) your brand new IPhone.
The humans have to be proud to be Nemsters and have to love holding and using their units in their daily routine.
Also it will be an important unique selling point, cause selling emotions will make us independent from pure technical and even rational comparisons with our competitiors.

This will be the way for Nem to be a long-term success.