So we really need to come up with a way to market this if we want to ever be able to save it. Here is my idea of new branding that would work for this coin:

Equalcoin: A coin standing for equality among the rich and the poor, symbolized by the fact that it can be mined just as well with an ASIC as with an everyday computer. We announce it as a new coin and work to build a community for it around this idea.

Going forward, the community will have to implement ways that this coin can further equality among economic classes. Off the top of my head, the coin could be used to easily donate money to charities and fundraisers. Something that would really work well with this idea, but would be ESPECIALLY difficult to get started would be kickstarter-type and P2P loan sites around this coin.

The biggest hurdle for this idea will be to gain a big enough community that they should back this idea, but if we can convince the early adopters of the relaunch to get to work on what would be a project that would actually be quite beneficial to society, we could have a snowball effect that could just make it work.