No, it's not the right place. He's trying to educate the educated.

To the OP you should buy some paper wallets and hand them out to friends, family, charities, or make a scavenger hunt about it.

There's a guy/gal on Twitter (@SFHiddenBitcoin) putting paper wallets around the city and then tweeting clues, all in the spirit of "spreading the gospel". It's good stuff, for sure.