I'm based in Canada, however I know that the demand for these boards will be international.
My goal is to mitigate some of the shipping cost by decreasing the profit margin, like I say my goal is only to make enough to be worthwhile and pass on the rest of the savings.
As well, small form factor and an off-board power supply will also help with this, though I know this holds for most FPGA mining technologies.
Shipping is a minor cost, the real problem is the 23% in taxes (thats 23% of the order price including shilling) when ordering electronics from outside the Eu.