i easily saw the reward structure.
it really is in the beginning of the post.
i had no problem reading the following.
Update 7-23-14 3:20 AM: Bittrex is on board and will restore Honor coin for the Community! They are no longer accepting new deposits. Everyone who has coins stored at Bittrex as of yesterday, your coins will be exchanged automatically for the new XHC at launch! If you still have Honor coins in your personal wallet, then get them to Poloniex as soon as possible before the old wallet/block chain becomes invalid. Deadline for the 1:1 exchange is 11:00PM EST on July 23rd!
Update 7-22-14 11:07 PM: Please send your coins to Poloniex exchange no later then 11:00PM EST on July 23rd for the exchange!
tl;dr
As you can see in the OP, the reward structure was made more obvious only in an update, 20 minutes after launch.