I skimmed the thread and looked at the website. I'm suspicious as their price is very low and there is no evidence that they are actually mining. Possibly a very professional ponzi.
Ponzis are realizing they need to be pretty smart to fool bitcoiners after the big Pirate fiasco. See Bitcoin Trader (sponsoring bitcoin conferences to build its reputation - and very nice website).
I think a lot of people know that they are doing a ponzi, but they risk it and you can obviously make a profit out of it. It is at the expense of some who buy late relatively to the time the ponzi scheme will get to an end.
The prices are too low, and this is why it is not possbible (when you compare the prices to the prices of all other suppliers (Gawminers, Genesis-Mining.com ...)