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A question. What circumstances would a hard fork in BITCOIN not be viewed as negative by a significant percentage of users? In my opinion there isn't one.
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Bitcoin
has to hard fork in order to address the 1 MB max blocksize limit. If it does not it will not be able to scale. The main reason I have invested in Monero is to hedge against the risk of Bitcoin
not biting the bullet with this hard fork.
Edit: Here is a thread on the subject of the 1 MB max blocksize in Bitcoin and the discussion it generates.
https://bitcointalk.org/index.php?topic=709970.0 The technical people understand the need, but there is also considerable fear and opposition.