well yeah, that's why i said whales or potential new players. and i still don't many people will say "well, i need to get some bitcoins so i can buy something from dell."
True, people are more likely to buy with bitcoin they already own, rather than go out and buy bitcoin just for the purpose of spending at Dell.
So the promotion for Bitcoin is the best thing that can come out of Amazon adoption. All the press releases would be like a free 1000 foot tall billboard with the words Bitcoin on it.
I would agree. Price fluctuations of BTC and high expectations of BTC holders makes BTC more like speculative asset, but not the currency. Today, to pay bitcoins in Amazon would be the same as to pay in the candy shop with the Microsoft or Apple shares in the 80's