The item is NOT custom built to YOUR specifications, there is NO personalisation to this unit that could / would stop them from selling it to another person, if it is personalised, i.e, has your own specs added to it (custom PC parts etc) or specific colour not normally available, has writting / engraving etc, then it is personalised, but as it stands, each one of these is either 50 or 250, all internal and external components are the same and no one has had it personalised to their own spec, it is as the manufacturer offered.
They wouldn't have built the unit without your order. -> They wouldn't have bought the materials to build it. Everything else doesn't matter. My opinion.
I buy and sell stuff all the time for my job that I intend to sell, as do lots of shops and car dealers, it would be bloody stupid to make / buy something you didn't think would sell.
How do you think Ford get on when they make a new model car?
Oh yeah, they do market research like Alpha did, Alpha knew there was a market and offered a product for people to buy, don't try and make them out to be the victims in this... it's business, you want to sell something? get it done quickly, people might wanna go else where if you fuck them about, ignore them.
Can you imagine Dominoes banning you from their shop because you complained to your mate on Facebook that your pizza was late? nah, didn't think so.
But that is pretty much what Alpha has done, banned people from the customer forums for complaining that there has been silence, nothing at all from them apart from "SOON" for 2 months, so high tensions and people being pissed off is pretty much par for the course now.