Plankton's value rose too quickly and there was no clear vision on our direction.
Right now we're seeing a huge correction where a number of early buyers are selling out (Plankton is still up 400% from the initial sale so I wouldn't say it is dead) and we have decided to focus exclusively on the food industry (OP updated).
Very few offerings these days provided early buyers with 2000%+ on their investment within days like Plankton did.
Focusing on the food industry isn't a bad idea, and it's always a good idea to give a coin a purpose. My only hesitation might be the name of the coin... I mean, for alt giveaways and normal crypto stuff, associating Plankton + food is fine. Just normally, most people don't typically associate Plankton and think of food, outside of perhaps Krabby Patties. It's sort of like plankton = algae = tiny bugs != food for humans.
FoodCoin, minus the plankton bit, might have worked a bit better if going serious with the coin.