Well, banning the majority of their customer base from their own forum was resulting in a large backlash of customers posting here. It wasn't a smart strategy to begin with.

By unbanning them it makes them look like the good guys doing everyone a favour, and curries gratitude from some of those they unban.

I like their use of unprecedented in that post. What was unprecedented was how many of their own customers they were banning from their website.

It's a sign that they're feeling the pressure. The threats of legal action, the potential backlash, while they're afforded more time. What makes these promises any more guaranteed than their last promises?

You, as customers, should be demanding that shipping date in their T&Cs, and if they don't comply, then be able to be refunded. Empty promises are just that. Words.