aliases - i'd rather not do that. even firstbits seemed like a dumb idea to me. i can guarantee it'll end up like the coinbase's aliases (at least i think it was coinbase) - a fake sean's outpost charity alias registered within minutes and "the ceo of bitcoin", to name a few 
So what? But NVM, I see no one here wanna innovate even a bit so I'm out, enjoy YAC under 100 Satoshi very soon - well deserved.
To be honest I don't think innovation is what does the full thing. Take a look at myriadcoin, it's at 70 satoshi right now and it's the only one that introduced distributed algo mining...